This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in brand management. This ISBN is for the bound textbook, which students can rent through their bookstore. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Man...(展开全部)

The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive-to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way...(展开全部)

The number one guide to corporate valuation is back and better than ever Thoroughly revised and expanded to reflect business conditions in today's volatile global economy, Valuation, Fifth Edition continues the tradition of its bestselling predecessors by providing up-to-date insights and practical advice on how to create, manage, and measure the value of an organization....(展开全部)

The number one guide to corporate valuation is back and better than ever Thoroughly revised and expanded to reflect business conditions in today's volatile global economy, Valuation, Fifth Edition continues the tradition of its bestselling predecessors by providing up-to-date insights and practical advice on how to create, manage, and measure the value of an organization....(展开全部)

This book is the original, classic text by H. Igor Ansoff, the pioneer and "Father of Strategic Management". This is the founding work on strategic management, a concept that lies at the core of modern business. Ansoff focuses upon the behavior of complex organizations in turbulent environments and upon what determines success. This groundbreaking approach to modeling strategic...(展开全部)

迈克尔·A·希特（Michael A.Hitt），得克萨斯农工大学杰出教授，拥有商业领导力方向的Joseph Foster教席。于科罗拉多大学获博士学位。与人合著／合编著作26部.发表论文150篇。 在多家国际著名期刊的审稿委员会任职，包括Academy of ManagementJournal，Academy of Management Executive，Journal ofApplied Psychology，Journal of Management等。曾任管理学会（Academy of Management）主席，现为战略管理协会（Strategic Management Society）主席。 因其学术研究获多个奖项，曾荣获“欧文杰出教育者奖”及管理学会颁发的“杰出服务奖”。 R·杜安·爱尔兰（R.Duane Ireland），得克萨斯农...(展开全部)

在线阅读本书 A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand managemen...(展开全部)

Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is appro...(展开全部)

This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five...(展开全部)

Brand Vision 2007收集全球范围2005年12月至2006年12月间最新品牌视觉设计杰出案例200余套，单件视觉作品达420多件，且配以阐述文字，让每个案例的设计概念一目了然。《Brand Vision 2007》的作品来自欧美及日本、韩国、印度等地区的品牌、设计机构，杰出设计师的力作，其中以欧洲设计师和品牌、设计机构为主，其中包括PARK（俄罗斯）、Hesse Design（德国）、Smidswater（荷兰）、Grapefruit（罗马尼亚）、Shin Matsunaga（日本）、Akiko Sekimoto（日本）、Interbrand（美国）等著名设计师和品牌、设计机构的视觉创意设计新作，作品涉及LOGO、品牌整体视觉形象设计和创意图形等领域，全面体现了全球2005年12月至2006年12月间的最高设计水平，为设计界、教育界和企...(展开全部)